Purpose: Experience shoud be of application development, translation and multiplication activities. Excellent techno-commercial skill set and ability to sell value. Provide technical knowledge regarding performance and characteristics of Celanese products to customers . Should have 'hunter' mindset, is street smart and constantly surfaces and develops new project ideas. Have good understanding and OEM/Tier relations in North market for all key segments including Electrical/electronics, Consumer durables, Telecom etc. & Auto , Ability to generate new applications & close projects, create a healthy pipeline to help grow the region. Establish CE as a well recognised brand.