Develops and implements marketing plans for relevant Automotive OEM’s. Conducts market research and analysis to support OEM business development. Defines EM value proposition for responsible OEM’s. To develop early interfaces with OEM’s that are later transitioned to Sales Representatives for commercial transactions with Tier’s.
1. Develops Account Plans in line with Strategy / Marketing Plan.
2. Identifies discernable market segments through the analysis of target OEM’s, industry trends, customer needs and competition.
3. Assesses EM market application fit and customer needs. Translates fit into EM product / service requirements and definition of sales opportunity pipeline.
4. Conducts value chain and value in use analyses. Maintains a deep understanding of the customer value produced by EM, along with internal value and cost economics.
5. Develops communication plans targeted to both internal/external stakeholders.
6. Participates in industry associations, seeking opportunities to influence strategies aligned with those of EM
7. Other tasks assigned by the manager.
More than 10 years working experience
Bachelar and above education background is required.
Good commercial Skills and Auto Value Chain understanding
Expertise on Auto OEMs will be a bonus.