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Manager, Marketing Communications, Campaign Manager E&E

国家 Country
China
城市 City
Shanghai
招聘人数 # Positions
1

Job Overview 综述:

The Campaign Manager is responsible for the end‑to‑end development and execution of integrated marketing campaigns that promote Celanese products, solutions, and capabilities through broad, scalable digital reach and compelling storytelling. Working in close collaboration with Strategic Marketing and other stakeholders, the role owns campaigns from concept through execution, ensuring clear objectives, strong narratives, and effective use of digital channels and modern content formats.

Responsibilities 职责:

Key Activities, Accountabilities and Results:

•Own end‑to‑end campaign delivery, from concept through execution, as the single point of accountability
•Develop audience‑focused, actionable campaign plans, in close collaboration with Strategic Marketing and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities
•Define campaign objectives, scope, timelines, and success criteria
•Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels
•Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities
•Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling
•Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact
•Manage project execution, including timelines, dependencies, and cross‑functional contributors
•Track and review campaign performance, applying insights to continuously improve effectiveness

Qualifications 要求:

Critical Experiences:

•Segment Insights/Background
•End‑to‑end campaign ownership with a strong digital‑first focus
•Technical storytelling: translating complex topics into clear, compelling narratives
•Development and use of modern content formats (e.g. digital, social, video)
•Driving broad digital reach across channels and audiences
•Performance tracking and use of data and insights to optimize campaigns
•Collaboration with commercial teams to support campaign activation and growth
•Working with subject matter experts to validate content and messaging

Competencies / Behaviors:

•Technical storytelling – shapes clear, credible narratives from complex topics
•Digital‑first mindset – designs campaigns for scale, reach, and modern formats
•Performance‑driven – uses data and insights to optimize impact and outcomes
•Execution‑oriented collaborator – drives delivery through strong cross‑functional partnership

Apply 申请:

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Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com.

塞拉尼斯公司是化学及特种材料解决方案的全球佼佼者，产品被广泛应用于大多数主要行业和消费品领域。充分利用广博的化学、技术和业务专长，我们的业务为客户、员工和公司股东创造价值。我们负责任地管理我们所生产的材料、不断发展我们的可持续产品组合来支持可持续发展，以满足客户和社会的需求。我们努力为社区播撒积极影响，同时不断促进团队的包容性。塞拉尼斯全球超过 11,000 名员工。2024年净销售额达 103亿美元。 Interested in this opportunity? Note: If you were referred by an employee (they set-up your profile) to this opportunity, you can add and/or update your resume/CV before or after applying to this position.
对这个职位感兴趣？注意：如果我们的员工推荐过您应聘这个职位（他为您建立过档案），您可以在申请职位之前/之后，添加/修改您的简历。