Engages the business and commercial teams in the development of marketing strategies, content, and campaigns to deliver against growth and customer engagement objectives. Serves as a partner to an assigned application area (e.g., Program) – in coordination with CAM – to conceptualize, execute, and measure marketing initiatives.
Establish the Global Program Marketing Strategy
Support Execution of Marketing Initiatives Within Program and Within Region
Propose changes to budget through a persuasive business case (i.e., why are